1. Start with a Clear Goal
Define what success looks like: Is it leads? Website traffic? Brand awareness? Your goal drives your content direction.
Example: “Grow email list by 500 in 30 days” → Now build content that pushes lead magnets.
2. Know Your Audience Like a BFF
Dig deep into their pain points, interests, habits, and platforms. Create 1–2 user personas to guide tone, visuals, and value.
Pro Tip: Use polls, Q&As, or Instagram Stories to collect audience insights.
3. Follow the 80/20 Rule
80% value-driven content (educate, inspire, entertain), 20% direct promotion.
No one likes a brand that only talks about itself. Serve value first.
4. Create a Flexible Monthly Content Calendar
Batch plan themes (e.g. “Tutorial Tuesdays,” “Behind the Scenes Fridays”). Leave space for trends or news.
Use free tools like Notion, Google Sheets, or Canva templates.
5. Go All-In on Video
Short-form video (Reels, TikTok, Shorts) drives insane engagement. Even basic talking-heads or screen shares work.
Don’t overthink production. Start raw, improve with feedback.
6. Repurpose Like a Pro
Turn 1 blog post into 5 social posts, a Reel, carousel, email snippet, and infographic. Make content work overtime.
Work smart, not more.
7. Write Like a Human, Not a Robot
Keep it casual, punchy, and to the point. Use strong hooks, break text into chunks, and never forget the CTA.
“Start today” beats “For all your digital needs…”
8. Track What’s Working — Then Double Down
Check weekly metrics (reach, saves, link clicks). Let data shape your next posts.
Don’t just post & ghost. Adjust based on feedback.
9. Stay Visually Consistent
Build brand recognition through consistent colors, fonts, layout, and tone. Design a few templates and reuse them.
Canva is your best friend here.
10. Engage First, Then Expect Engagement
Like, comment, reply, and DM with your community. Social media is not a billboard — it’s a conversation.
Give love to get love.