About the Brand
ATL Columbus operates multiple one-stop auto repair shops across Ohio, USA. The company offers a wide range of automotive repair and maintenance services, catering to customers who expect quality, reliability, and convenience all under one roof.
The Goals
ATL Columbus aimed to achieve strong growth in sales and customer engagement through digital marketing. While already well-known locally, the brand recognized the need to modernize its approach to reach more customers and enhance its digital visibility.
Key goals included:
- Increasing sales through targeted digital strategies
- Improving online visibility and engagement
- Building a recognizable and trustworthy brand identity
- Strengthening digital presence through high-performing platforms
Our Approach
Ryzels designed a creative, cost-effective, and customized strategy to accelerate ATL Columbus’ growth through performance marketing and brand positioning.
1. Performance Marketing Channels
We focused on two primary digital growth drivers:
- Google Ads
- SEO (Search Engine Optimization)
Through precise audience targeting, data-driven optimization, and localized strategies, we increased website traffic, lead generation, and conversions.
2. Brand Repositioning and Design
Ryzels also undertook the task of rebranding ATL Columbus with a refreshed visual identity. Personalized branding materials were created to reflect the professional and reliable personality of the brand, ensuring consistency across all touchpoints.
The Results
ATL Columbus saw exceptional outcomes through this focused and streamlined approach.
✔️ 10X Increase in Sales Within 11 Months
The marketing strategy drove a tenfold increase in sales, far exceeding initial expectations.
✔️ Impact from Month Two
A significant rise in both customer inquiries and sales was observed as early as the second month after launching the new strategies.
✔️ Stronger Digital Presence
With enhanced visibility through Google search and improved SEO performance, ATL Columbus expanded its reach and captured more high-intent traffic.
✔️ Enhanced Brand Identity
The personalized branding materials strengthened ATL Columbus’ reputation, creating a more professional and recognizable image across digital platforms.
Conclusion
The partnership between ATL Columbus and Ryzels shows the impact of combining targeted digital advertising with thoughtful brand positioning. Through effective use of Google Ads and SEO, alongside strategic rebranding, ATL Columbus achieved remarkable growth and strengthened its market presence.
Ryzels continues to support ATL Columbus in driving consistent results and unlocking new opportunities for further expansion.